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Center for Creative Foresight

The Center for Creative Foresight  is a research collective dedicated to studying big ideas that can drive sustainable business impact. Our current focus areas include augmented creativity, bioinspired design, and sustainable innovation. Our goal is to bring together thinkers from both academia and practice to work on big-picture problems. Contact us to partner with us in our work. Contact us at cf@cforesight.org.
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Publication: Design Products That Won't Become Obsolete (HBR)


Today all kinds of products adapt and change to suit users’ evolving needs. Toys can be reconfigured to suit children of varying abilities; Teslas receive software upgrades that regularly improve their performance; tunable eyeglass lenses can adjust for changes in vision. 

These “products that grow,” as the authors call them, last longer, so they save consumers money and promote sustainability. At the same time they help companies forge deeper customer connections, respond quickly to market changes, and continually innovate.

CITATION:

Govindarajan, V., Eapen, T. T., & Finkenstadt, D. J. (2024, November). Design Products That Won’t Become Obsolete. Harvard Business Review. https://hbr.org/2024/11/design-products-that-wont-become-obsolete

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